Let’s be honest: most of us want our laundry to smell as clean as it looks. But fresh, long-lasting fragrance without harsh chemicals or overpowering perfumes? That’s harder to come by than matching socks. (Speaking of which, we’ve got thoughts on that too.)
Whether you’re folding for one or sorting piles for a full household, here are some tried-and-true ways to keep your laundry routine simple, effective — and full of feel-good scent.
How do I get that “fresh laundry” smell to actually last?
That’s the dream, right? You pull out a shirt three days later and it still smells like sunshine. The key is infusing scent early in the wash, not just after. Enter: Enhance In-Wash Fragrance Boosters — small but mighty laundry gems that go straight into the drum and bind gently to fabric during the wash cycle. They’re long-lasting (yes, even in towels and gym gear), and made without phthalates or parabens.
Available in three signature scents:
- Fresh Linens – clean and classic
- Flower Child – a vibrant floral blend
- Warm Cashmere – soft, smooth, and comforting

Hot tip: Use 1 scoop for smaller loads, up to 2 for larger ones. Always add directly to the washer drum, never the dispenser!

Are dryer sheets really that bad?
Here’s the thing — traditional dryer sheets often coat fabrics with chemicals that can build up, dull colors, and reduce absorbency over time (especially in towels). A better option? EcoDry Wool Dryer Balls.
Made from 100% natural wool, these reusable wonders help separate fabrics to reduce static, soften clothes, and even cut down dry time. You can use them for hundreds of loads.
Hot tip: Want a scent boost in the dryer? Add a few drops of essential oil to the wool balls before tossing them in.
I’ve seen “fragrance-free” laundry advice — what gives?
Some people are sensitive to artificial scents or have skin that reacts to certain laundry products. That’s why it’s important to choose products that are non-toxic and biodegradable — like Enhance. You still get a beautiful, long-lasting fragrance without the ingredients that often cause irritation.
Think of it this way: clean fragrance can still be smart fragrance.
Do these swaps really make a difference?
Yes!
If you’re looking to reduce waste, avoid skin irritants, or simply love the feeling of opening a drawer and catching a hint of fresh scent — these products make a daily task feel just a little bit happier.
And that’s what HCo. is all about.
Ready to try it?
Laundry may be unavoidable, but it doesn’t have to be uninspired.
Add a little joy, a lot of freshness, and a few smart swaps — and suddenly laundry day feels a lot less like work.
Shop the MojiLife Laundry Collection →