Beta Phenylethylamine HCl, also known as PEA, is a common ingredient found in many Happy Co. products, so we wanted to share what it is and more importantly, why you’ll love it.

Phenethylamine is an organic compound that is made naturally in the body and is responsible for increasing the “feel-good hormones” like serotonin and dopamine in the brain. Phenethylamine can also be found in foods like high-protein plant foods, chocolate, beans, lentils, nuts, eggs, milk, and more. Furthermore, it can also be made in a lab.

Some of the benefits of Phenethylamine could include improving athletic performance, as well as weight loss, mood, and attention span. That said, low levels of phenethylamine could cause low energy, brain fog, mood decline, and more. Because phenethylamine may help boost cognitive function, it may be considered a nootropic. 

Whether you’re looking for the “Happy factor,” appetite control, or long-lasting energy, Zest + Happy Lemonade delivers!

Phenethylamine is also a common ingredient in many Happy Co. products, including our Zest® + Happy Lemonade. The latter that may be referred to as “Einstein juice” thanks to the super-potent, natural nootropics to activate neurotransmitters, may help to improve neural communication and minimize synaptic decline.

Whether you’re looking for the “Happy factor,” appetite control, or long-lasting energy, Zest + Happy Lemonade delivers! Plus, with no added sugar and health benefits like antioxidants to neutralize free radicals, it may just be your new favorite.

In addition to being a weight-managing, focus-enhancing, nootropic Happy Tea, ElevaciTea Georgia Peach is also designed to support mood and focus.

Got time for tea? With the world’s first “Happy Iced Tea,” you’ll want to make time! It’s our famous ElevaciTea® Georgia Peach which has all the charm of southern sweet tea and that juicy Georgia peach flavor, but with no artificial sweeteners. And what really makes this tea special? In addition to being a weight-managing, focus-enhancing, nootropic Happy Tea, ElevaciTea Georgia Peach is also designed to support mood and focus thanks to its unique blend of nootropic ingredients like Phenethylamine.

MAX Happy Coffee delivers better focus, better energy, and better flavor.

Can we even talk about happy products without mentioning Happy Coffees like our MAX® Happy Coffee?  We think not. That’s because it’s not just your average cup of joe. MAX Happy Coffee delivers better focus, better energy, and better flavor.


† These product statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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